Novatto Brand
Content & Brand System
Problems
Solutions
3D Environments
Here is a brief overlook at the detailed work I've done in laying out a bathroom scene showcasing Novatto products. This is just one of over 120 unique scenes I've designed. Most of them are created from scratch, however, anything that has been kitbashed is iterated significantly for both integrity and tonal alignment.
Simulations
Each of Novatto's products involving waterflow are treated with unique simulations and rigs that match their physical properties. The highlighted portions indicate parts of the rig responsible for either length, spread, velocity, and (for this particular model) movement of the faucet's hose.
Heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.
Novatto — What Does it Mean?
A brand takes shape through consistency across every touchpoint. I develop visual systems that extend from core identity into print and marketing applications, creating a seamless experience across digital and physical media. Each direction is designed to express tone, emotion, and intent clearly and concisely. For Novatto, I felt it important to both acknowledge the luxurious nature of the products as well as the accessibility and affordability that Novatto takes pride in. When you look at major brands within the home goods and installation industry, the identity seems to be either elite craftsmanship or a 'swiss-ergonomic' spec-sheet. Novatto had to upgrade from it's more rugged small-brand approach and express the level of confidence and craftsmanship they have in their catalog. Not just in writing, but in style. "Where Style Flows" was the tagline before I got involved, so the message was there. All that was needed was the visual representation of what "style" and Novatto means.
Role and scope
- Brand Identity
- Brand Redesign
- Creative Director
- Design Systems Manager
Objectives
- Layout the foundations for stand-out marketing campaigns
- Maintain the core tenants while transitioning into a new visual direction
- Develop print materials to disseminate the new look-and-feel to audiences old and new
- Create design systems manageable by a singular designer for a catalog of over 2000 product SKUs
.jpg)
Audience
Contractors, realtors, businesses, and homeowners of all calibers
Approach
The Novatto Brand Guide lays out consistent visual elements necessary for scaling a message of style, elegance, and accessibility
Visual language
- Type: the clean, humanist style of Brisbane pairs perfectly with Arpona to create a sleek, playful, yet sincere representation of the brand
- Color: a deep, royal purple taking precedence over the "office" blues elevates the color profile while still having the connotative "networking" vibes of those lighter blues
- Imagery: clean renders in lived-in scenes populated with intentional props allow for a personable feeling of the catalogs without being as dependant on human models
Services Delivered
With following the brand guide and developing ways to streamline content creation, I've helped Novatto fulfill it's visual requirements for the many SKUs and set the company up for a near infinite marketing possibilities
- A fully interactive brand guide with design standards
- 120 pages (across three catalog booklets) cataloging an extremely vast amount of products, each with digestible specs and visual representation
- A design systems guide for implementing the many content variables without sole dependence on myself
The word Novatto is and inflection that derives from the Latin word 'novatus', with the meaning of being renewed or refreshed. Novatto: Where Style Flows.
Tools
InDesign for most of the guides and other print materials.
.jpg)
More Cases
