Reel Deal
Content & Brand System
Problems
Solutions
3D Environments
Here is a brief overlook at the detailed work I've done in laying out a bathroom scene showcasing Novatto products. This is just one of over 120 unique scenes I've designed. Most of them are created from scratch, however, anything that has been kitbashed is iterated significantly for both integrity and tonal alignment.
Simulations
Each of Novatto's products involving waterflow are treated with unique simulations and rigs that match their physical properties. The highlighted portions indicate parts of the rig responsible for either length, spread, velocity, and (for this particular model) movement of the faucet's hose.
Heading
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Animation Pipelines
My love for film drew me into this corner of graphic design with a constant pull toward motion and narrative. I’m driven by opportunities to translate ideas into movement and help messages reach wider audiences through 2D and 3D animations. Like much of my current portfolio, Novatto holds my most recent high-scale video work.
Role and scope
- 3D Controls and Simulations Rigger
- Environment Artist
- Lighting Director
- Compositor
Objectives
- Create stand-out visuals that pull the audience
- Be informative, but not boring
- Maintain brand presence across multiple platforms hosting these videos
Design highlights
- Main Showcase: fully custom 3D environments for setting products in exaggerated scenes that match their tone.
- Water Simulations: unique water simulations created with FLIP fluids, using measurements on viscosity, velocity, and co-efficients.
- Vanity Showcase: a single 90-second video that covers over 128 points within a digestible manner.
- Parts Replacement: streamlining installation guides into 90-seconds of motion graphic intrigue.
Services Delivered
The reels shown here represent the over 30 minutes worth of video content produced in under a year for Novatto.
Tools
Blender for 3D application, After Effects for extensive compositing, color grades, sequencing, and more.
More Cases
